At their core, multi-disciplinary design teams should comprise individuals from fields far removed from design, such as psychology, engineering, business, technology, anthropology, and more, alongside traditional design roles like graphic, industrial, and UX/UI designers. This amalgamation of disciplines fosters a melting pot of ideas, approaches, and methodologies that enrich the design process.
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In the quest for convenience, products often lose their iconic and timeless qualities. Iconic designs are those that transcend trends and become cultural symbols in their own right. Classic examples include the Coca-Cola bottle, the VW Beetle, or the iPhone
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It’s easy to deprioritise project management in favour of just doing it, or conversely, dogmatise a process at the behest of creativity. It’s an understandable challenge: creativity rarely abides to a schedule, but creative agencies need to deliver on time. How many of us have fallen into the trap of taking our own pace with things, only to find the final weeks before delivery are perpetual crunch to make the deadline?
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