Recurring FAQ: Hey? Where’s all the detail on your work? Seems a touch high level no?
Answer: There’s a reason for that: my career has been underpinned by every creative’s favorite golden handcuffs: NDAs. There are extreme limitations on what I can share, but that doesn’t mean I can’t talk more detail 1:1, just reach out.

CLIENT

Intersect by Lexus restaurant

PROJECT BRIEF

Design and Manufacture a cake mold for the Lexus New York City restaurant, Intersect. Can needs to be immediately identifiable as a Lexus RC, but also usable as a mold for making desserts. Project will be a balancing act of usability for application, while maintaining enough identifiable detail to be recognized as the specific car model

PROJECT ROLE

Special consultant, Additive Manufacturing Expert, Marketing and branding lead

PROJECT OUTCOME

Delivery of custom made one of a kind molds for use by intersect restaurant, documentation and delivery of marketing and branding materials. Project was ultimately left private and not disclosed publicly

METHOD

Operating as special counsel to design team in Japan, expertise in additive manufacturing and design engineering was leveraged to ensure product was delivered on time and under budget. Upon completion of molds, team from Japan and myself made onsite visit to test molds, and produce making of video

PROCESS

Research into Lexus company culture and process, understanding of intent with product and desserts on site. Special structuring of project workflow to maximize productivity and leverage timezone differences to maintain round the clock work